LVMH and Kering tighten model protection rules – minimum age 18
The luxury groups are updating their joint 2017 charter: a minimum age of 18, nudity only with formal consent, unannounced checks. It takes effect at Paris 2027.
Symbolic image · Photo: mandiberg / Wikimedia Commons, CC BY-SA 2.0 (cropped and resized)
Luxury groups LVMH and Kering have tightened their joint charter for the protection of models. Models portraying adults at shows or photo shoots must now be at least 18; LVMH's minimum had been 16 since 2017, while Kering had already set 18 in 2019. A zero-tolerance principle applies to all forms of sexual and gender-based harassment, abuse or violence. The rules officially take effect at Paris Fashion Week in 2027.
Nudity, including partial nudity, requires prior formal consent and a dedicated space, and a model may never be left alone with a member of the production team. The charter also adds anonymous reporting channels, unannounced workplace checks and training for brands, agencies and casting teams.
"In 2017, we set out to help transform the sector by jointly defining new requirements," said Kering's chief sustainability officer Marie-Claire Daveu, according to FashionNetwork. "Almost ten years on, it is our responsibility to go further." Antoine Arnault of LVMH described model protection as a commitment shared by all stakeholders in the sector.