Skims and Ludovic de Saint Sernin: Kim Kardashian's label moves into ready-to-wear
The limited capsule with the Paris designer comprises dresses and separates in lace and sheer fabrics. Steven Klein photographed the campaign.
Symbolic image · Photo: Ajay Suresh / Wikimedia Commons, CC BY 4.0 (cropped and resized)
Skims, the label co-founded by Kim Kardashian and known for shapewear and basics, has released a limited collection with Paris designer Ludovic de Saint Sernin. The capsule arrived on 1 October online and in selected Skims flagship stores, including New York, Los Angeles, London and Dubai. It consists mainly of dresses and separates featuring sheer fabrics, lace and lace-up details – hallmarks of the designer, combined with Skims' technical fabrics.
Kardashian is Skims' co-founder and chief creative officer. De Saint Sernin said the team looked at the silhouettes, attitudes and fashion moments that have defined her style over the years.
The campaign images are by US photographer Steven Klein. Fashion site Glamcheck sees the collaboration as a more fashion-driven direction for the brand beyond underwear.