Lingerie supplier BrilliA takes majority stake in Malaysian retailer Neubodi
The Singapore-based service provider for lingerie brands is moving into retail for the first time. Neubodi runs eleven stores in Malaysia.
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Singapore-based BrilliA, listed on NYSE American under the ticker BRIA, has acquired a majority stake in Malaysian lingerie brand Neubodi. BrilliA announced the deal on 5 October; it took effect retroactively on 1 August. The company disclosed neither the size of the stake nor the price. Until now, BrilliA has designed and sourced intimate apparel for other brands, operating as a business-to-business supplier.
Founded in 2008, Neubodi operates eleven stores in Greater Kuala Lumpur (the Klang Valley), Penang and Johor. The retailer offers 72 bra sizes. Co-founder and chief executive Tan See See remains in charge.
“Neubodi represents an important milestone in BrilliA's evolution,” said chief executive Kendrew Hartanto, describing a shift from supplier to a more diversified business with a presence in branded consumer retail. BrilliA cites figures from market researcher IMARC putting Malaysia's lingerie market at around 287 million US dollars in 2025, projected to exceed 500 million by 2034.