"Uptown fairytale": Gigi Hadid and plush geese in Miu Miu's holiday film
Miu Miu presents its holiday campaign as a film set in a decorated townhouse. Emilie Blichfeldt directed, Tina Barney took the photographs – and Gigi Hadid leads the cast.
Photo: Eva Rinaldi / Wikimedia Commons, CC BY-SA 2.0 (cropped and resized)
Video: YouTube · Miu Miu · youtube.com
On 26 October Miu Miu released the film for its 2026 holiday campaign on its YouTube channel. It is set in a grand townhouse decorated with fir branches, antique furniture and wood-panelled rooms. The brand calls it an "uptown fairytale" and a portrait of bourgeois manners subverted by humour and play. Emilie Blichfeldt directed, US photographer Tina Barney shot the images and Lotta Volkova handled the styling. Miuccia Prada is the creative director.
Gigi Hadid is the face of the campaign. She is joined by, among others, US actress Louisa Jacobson, Chinese model Xiao Wen Ju, Crystal Fish, Georgia Martin, Nyla Singleton and Momo, a Japanese singer with K-pop group TWICE and a Miu Miu ambassador. Props include plush toys such as rabbits and geese. Hadid wears, among other looks, a grey suit with broad shoulders and a pale pink mini dress with an embellished bodice, paired with a pink croc-effect top-handle bag.
The wardrobe mixes everyday staples such as shirts, knitwear and tailoring with festive sparkle and plays with contrasts between relaxed and formal dressing. On Instagram, Hadid wrote "All I want is miu miu" and thanked "mrs prada" and the whole team.