Burna Boy and On launch first joint sneakers, with his mother and sister in the campaign
Musician Burna Boy and Swiss sportswear brand On present their first footwear collection. The campaign "No Giant Stands Alone" puts his family and band in the spotlight.
Archive image · Photo: Nuță Lucian from Cluj-Napoca, Romania / Wikimedia Commons, CC BY-SA 2.0 (cropped and resized)
Swiss sportswear brand On and musician Burna Boy have released their first collaborative footwear collection. Burna Boy became an On ambassador just over a year ago. The collection includes two models: the Cloudmonster BB running shoe in a limited colourway On calls "Sienna", red all the way down to its thick sole, and the white, tennis-inspired THE ROGER Clubhouse BB with shaggy laces and two red stitch accents on the heel.
According to Stylerave, prices start at $150, with sales through On and selected retailers; i-D names On.com and Foot Locker stores. Another model, a "Cloudtilt Remix", is due to follow; no images or details have been released yet.
The campaign is titled "No Giant Stands Alone". It was shot by Ronan McKenzie and features Burna Boy's inner circle, including his band The Outsiders, his sister Ronami and his mother Bose, both of whom are part of his management team. Short documentaries were filmed by Bafic. "For me, everything I do comes from the same place – music, sport, community and culture," Burna Boy says.