Porsche deliveries fall 16 percent – only the 911 grows
Porsche delivered 178,532 vehicles from January through September, down 16 percent from a year earlier. Deliveries in China fell by a third, while the 911 grew 12 percent.
Archive image · Photo: Alexander Migl / Wikimedia Commons, CC BY-SA 4.0 (cropped and resized)
Porsche handed over 178,532 vehicles to customers worldwide in the first nine months of 2026, down 16 percent from 212,509 a year earlier, the sports car maker said on Oct. 9. The steepest drop came in China, where deliveries fell 33 percent to 21,493. North America declined 13 percent to 56,088, Europe excluding Germany 11 percent, and Germany 7 percent to 20,954.
The 911 was the only model to grow, rising 12 percent to 42,217 deliveries. The Cayenne remained the best seller at 59,586 (down 2 percent), including 7,002 electric models since their summer launch. Of the Macan's 51,025 deliveries (down 21 percent), 23,029 were electric. The Panamera (down 35 percent) and Taycan (down 31 percent) fell sharply, while 718 production ended in October of last year.
"Our customers are deliberately choosing the exclusive and most emotionally engaging versions of our sports cars," said Matthias Becker, executive board member for sales and marketing. Porsche remains committed to its value-over-volume strategy, he said.