Brunello Cucinelli bucks the trend and raises its revenue forecast
The Italian cashmere specialist grew third-quarter revenue by 13.5 percent to 374.2 million euros. For 2026 it now expects growth of around 12 percent.
Symbolic image · Photo: Zarateman / Wikimedia Commons, CC0 (cropped and resized)
Luxury fashion house Brunello Cucinelli, based in Solomeo in Umbria, keeps growing at double-digit rates while the luxury sector grapples with a prolonged slowdown. Third-quarter revenue rose 13.5 percent at constant exchange rates to 374.2 million euros, the company said on 15 October. Analysts had expected 370 million euros on average, according to LSEG. Nine-month revenue reached 1.12 billion euros, up 10.2 percent, or 13.3 percent excluding currency effects.
For the full year Cucinelli now expects revenue growth of around 12 percent at constant exchange rates, up from 10 to 11 percent previously. For 2027 it forecasts about 10 percent, citing the response to its Spring/Summer 2027 collections. Its own stores grew 19 percent in the first nine months and wholesale 4 percent. According to Reuters, sales rose 20 percent in the Americas, 7 percent in Europe and 14 percent in Asia, with a significant contribution from China.
Founder Brunello Cucinelli, who serves as executive chairman and creative director, said: "We believe that the brand's image around the world reflects what we have always aspired to." According to TextilWirtschaft, the company expects to have 500,000 active customers in its database by the end of the year. In China, the brand is perceived as "young and fresh".