Kendall Jenner becomes global creative director of luxury e-tailer Fwrd
US group Revolve is expanding its partnership with the model: Jenner will steer Fwrd's creative direction worldwide and become ambassador for in-house label Revolve Los Angeles.
Archive image · Photo: Colleen Sturtevant / Wikimedia Commons, CC BY-SA 4.0 (cropped and resized)
US fashion retailer Revolve Group has named Kendall Jenner global creative director of its luxury online store Fwrd, the company announced on 13 October. Jenner has been linked to the group for almost ten years and was first appointed Fwrd creative director in 2021. In the expanded role she will lead its digital creative direction – from brand curation and monthly trend edits to major marketing initiatives.
Jenner also becomes ambassador for Revolve Los Angeles, the group's first in-house brand, which according to FashionNetwork launched in March 2026 with Bella Hadid as its first ambassador. Jenner will front campaigns and appear at key brand events. “Over the past five years, we've built something that feels authentic to who I am,” Jenner said.
According to Revolve, Fwrd's net sales rose 14 per cent year on year in the year to date ended 30 June 2026. “Kendall has been an important part of the Revolve family for many years,” said Raissa Gerona, president of brand and partnerships at Revolve. FashionNetwork notes that Revolve recently also announced a joint venture with Donatella Versace.