Intimissimi: Heidi and Leni Klum front a new campaign – this time in separate shots
The Italian lingerie brand is again working with Heidi Klum and her daughter Leni. After past criticism of joint images, the two appear separately in the new campaign.
Graphic: TERRA WORLD NEWS (own graphic based on the sources listed)
Italian lingerie brand Intimissimi, part of the Calzedonia group, has released a new campaign with Heidi Klum and her daughter Leni Klum. According to Maxim, it centres on the “Ultralight with Cashmere” line of light cashmere-blend tops, promoted under the brand's tagline “The Art of Italian Lingerie”. Heidi Klum presented the campaign on Instagram, according to The Daily Beast.
Unlike previous campaigns, mother and daughter do not appear together this time. According to The Daily Beast, Heidi Klum wears a white cashmere shirt in daylight, while 22-year-old Leni Klum wears a black lace shirt in a night scene; both posted their own images, and Heidi Klum turned off comments on her video.
Joint images of the two for Intimissimi drew criticism on social media in 2022 and 2025. Leni Klum told People magazine in March 2025, according to The Daily Beast: “I always try to remember that no matter what you do, there will always be someone who doesn't like it.”