Glasses in everyday life: Prada extends 'Simple Stories' with eyewear films

Prada is carrying its autumn campaign over into eyewear. Over the past two weeks, several short films on the Fall/Winter 2026 eyewear collection have appeared on the house's YouTube channel, each tagged 'Simple Stories' – featuring, individually, Chinese actor Chen Haoyu, Kelvin Harrison Jr. and Hunter Schafer.

Prada unveiled the 'Simple Stories' campaign in July. According to the group's press release, it was created under the creative direction of Miuccia Prada and Raf Simons, directed by Academy Award winner Barry Jenkins, with campaign creative direction by Ferdinando Verderi. Musician Troye Sivan completes the cast alongside Chen, Harrison and Schafer.

The series stages domestic, everyday scenes in a cinematic way. Prada describes the approach as 'the simple, the honest and human, as antidote to the complexity of life'. The film with Chen Haoyu can be seen on Prada's YouTube channel.