A runway in the desert: Armani and Kith bring "Dreams of the Dune" to stores
At sunset in the Agafay Desert near Marrakech, Giorgio Armani and Kith showed their third joint collection. It has been on sale since 16 October.
Photo: Jakub Hałun / Wikimedia Commons, CC BY 4.0 (cropped and resized)
Video: YouTube · Armani · youtube.com
Giorgio Armani and New York label Kith have presented the third chapter of their collaboration. The Fall/Winter 2026 collection "Dreams of the Dune" was shown on Friday, 9 October, in the Agafay Desert south of Marrakech. The show was timed to end at sunset. According to model Arya Bendkhale, it comprised 44 men's and 12 women's looks. Since 16 October the collection has been available in selected Giorgio Armani stores, all Kith stores and online.
According to Kith, founder and creative director Ronnie Fieg selected the silhouettes together with the Armani house and reworked their cuts, proportions and materials. The palette runs from black and deep blue through earth tones to sand, grey and icy white. Pieces include a belted shearling jacket, a two-tone lamb leather utility jacket and deconstructed tailoring with soft shoulders. Prints draw on wind-shaped dunes. There are also collaborations with ASICS (the GEL-MAI 0.1 sneaker, exclusive to Kith), Diemme (five boot styles with Vibram soles) and '47 (nine caps).
The campaign was photographed in Marrakech by Casper Kofi. This is the third joint collection from Armani and Kith. The video of the desert show can be watched on Armani's official YouTube channel.