Kylie Jenner in the Pacific: Stella McCartney devotes a short film to wild horses
Gia Coppola directs “Wild Horses” for Stella McCartney: Kylie Jenner wades into the sea with a trained horse. The brand wants to draw attention to vulnerable wild horses in the US.
Photo: ajay_suresh / Wikimedia Commons, CC BY 2.0 (cropped and resized)
Video: YouTube · Stella McCartney · youtube.com
Stella McCartney has released the short film “Wild Horses”. It was directed by Gia Coppola and conceived by the designer herself. At its centre is Kylie Jenner, who wades into the water on the Pacific coast alongside a trained horse. The film belongs to the brand's content series for its winter 2026 collection and follows the runway show at the Société Equestrienne de Paris in the Bois de Boulogne.
The film explores the relationship between humans, animals and nature – coexistence rather than control. The campaign aims to highlight the vulnerability of America's wild horses. Stella McCartney announced a donation to equine welfare charities worldwide but gave no amount. The brand says the American Humane Society monitored the animal action on set.
In the film Jenner carries the new Appaloosa bag. It was inspired by Lucky Spot, a stallion owned by Linda McCartney, the designer's late mother. Charms from the brand's My Little Pony partnership are also due in stores in December.