"The Paris Edit": Hunkemöller showcases the black pieces of its anniversary collection
To mark its 140th anniversary, Hunkemöller has released a limited Heritage Collection. A new video from the brand stages its black pieces during a weekend in Paris – lingerie styled as outerwear.
Graphic: TERRA WORLD NEWS (own graphic based on the sources listed)
Video: YouTube · Hunkemöller · youtube.com
Dutch lingerie chain Hunkemöller released a video titled "The Paris Edit" on its YouTube channel on 26 October. According to the video description, it shows the black pieces of the limited Heritage Collection, styled for a weekend in Paris. The lingerie is worn as outerwear.
The collection is part of the brand's 140th-anniversary celebrations. According to Hunkemöller, it is inspired by 140 years of craftsmanship and reinterprets it; the video carries the hashtag #Hunkemoller140. FashionUnited reports that the brand opened its first store on Amsterdam's Leidseplein in 1886.
On the same square, Hunkemöller has been staging an anniversary exhibition at the Internationaal Theater Amsterdam since 25 September. It traces the development of lingerie from the late 19th century to the present with archive pieces, sketches, prototypes and embroidery patterns, and documents the making of the Heritage Collection. It also features images from the collaboration with Vogue Nederland.