PINK Mini Bar: Victoria's Secret's youth line launches nine beauty collaborations
Victoria's Secret's PINK line is expanding its beauty offer: the "PINK Mini Bar" brings together 16 exclusive products from nine brands – online since 28 October, in stores from 4 November.
Symbolic image · Photo: Harrison Keely / Wikimedia Commons, CC BY 4.0 (cropped and resized)
On 28 October Victoria's Secret unveiled the "PINK Mini Bar" for its PINK line, a dedicated section for beauty and personal-care products. According to the company's announcement, it launches with 16 exclusive products from collaborations with nine brands, priced between 4 and 25 US dollars. The range has been available online since 28 October and arrives in PINK stores in the US and Puerto Rico on 4 November.
Partners include Patchology with polka-dot eye patches, Touchland with a hand sanitiser, Mario Badescu with a facial spray, Wet Brush with a mini detangler and Kiss with press-on nails. Vacation, Fazit, Clean Skin Club and SpaLife are also involved. The products come in special packaging featuring PINK graphics.
According to Glossy, PINK targets 18- to 24-year-olds, while Victoria's Secret's core customer is 25 to 45; about half of shoppers buy beauty products together with apparel and intimates. According to Glossy, the eye patches from the company's first-ever beauty partnership, with Patchology, had already sold out before the 18 October fashion show. "Eye patches are not our core competency," Amy Kocourek, president of Victoria's Secret & PINK beauty, told the trade publication, adding that the idea came from social listening.