"The next icon": Calvin Klein teases new underwear campaign – starring Jude Bellingham?
Calvin Klein released a teaser for a new underwear campaign on 27 October. The model's face stays hidden, but British media identify him as footballer Jude Bellingham.
Graphic: TERRA WORLD NEWS (own graphic based on the sources listed)
US fashion brand Calvin Klein posted a short teaser for a new underwear campaign on social media on 27 October. The clip shows a male model in white boxer briefs in a studio; the camera pans upward but stops before his face comes into view. According to Attitude, the caption reads "The next icon. coming soon." The full campaign and a release date have not yet been announced.
British outlets including Attitude, Fashion Times and IBTimes identify the model as England and Real Madrid midfielder Jude Bellingham. The clue is a scar on his left shoulder: according to Attitude, the 23-year-old had surgery on that shoulder in July 2025 after repeated dislocations. None of the reports cites an official confirmation from Calvin Klein or Bellingham.
It would not be Bellingham's first underwear campaign: in June 2024, ahead of the European Championship, he modelled for Skims' men's line. Calvin Klein has relied on athletes for its underwear campaigns for years; Attitude cites Brazilian footballer Raphinha (spring 2026), Trent Alexander-Arnold (2025) and basketball player Jalen Green (September 2025).