Prada grows thanks to Versace – but Miu Miu loses momentum in the third quarter
The Prada Group lifted nine-month revenue to 4.54 billion euros. Excluding the Versace acquisition, growth was just four percent – and Miu Miu shrank in the quarter.
Archive image · Photo: Per Andersson (Nrkpan) / Wikimedia Commons, CC BY-SA 3.0 (cropped and resized)
The Prada Group generated revenue of 4.54 billion euros in the first nine months of 2026, up 15 percent at constant exchange rates. Much of the growth came from the acquired Versace brand, which contributed 441 million euros; organic growth was four percent. In the third quarter, organic revenue growth slowed to one percent.
Retail sales at the Prada brand rose one percent in the third quarter. Miu Miu, the group's growth engine in recent years, posted a three percent decline – against a 29 percent gain in the same quarter a year earlier. The Americas were the strongest region over nine months, up 33 percent, while sales in the Middle East fell 23 percent.
Chief executive Andrea Guerra said, according to FashionNetwork, that "the third quarter unfolded against a particularly challenging industry backdrop." He added that Versace is laying the groundwork for its creative debut in 2027. Chairman Patrizio Bertelli described the environment as complex and volatile.