Sydney Sweeney's lingerie label Syrn announces four holiday collections
Nine months after its launch, the actress's brand is drawing on Christmas classics: the series begins on 27 October with the “Comfy Syrn” line.
Archive image · Photo: Jay Dixit / Wikimedia Commons, CC BY-SA 4.0 (cropped and resized)
Syrn, the lingerie label of US actress Sydney Sweeney, is releasing four holiday collections at the end of the year. The first, the “Comfy Syrn” line, arrives on 27 October, Sweeney announced on Instagram. “Now playing: The SYRN Holiday Special. We're dropping 4 holiday collections, starting with our Comfy SYRN on 10.27,” the post reads. Fashion site theFashionSpot also mentions the “Playful” capsule, which includes a plaid top.
The campaign plays on well-known Christmas films. According to theFashionSpot, the images reference “Home Alone”, “How the Grinch Stole Christmas”, “The Nightmare Before Christmas” and “White Christmas”.
Syrn was publicly unveiled in January 2026 and is based in Los Angeles. Sweeney is its owner and creative lead. The launch itself drew controversy: for a promotional video, lingerie was draped over the letters of the Hollywood Sign, and the Hollywood Chamber of Commerce, which holds the rights to the landmark, said it had not approved commercial use. The brand is backed by, among others, a technology fund of investor Coatue.