Louis Vuitton casts Callum Turner as a business traveller in New York
For the Spring/Summer 2027 men's Trunk campaign, the British actor plays a traveller who makes time for tea, the newspaper and chess between appointments.
Photo: UKinUSA / Wikimedia Commons, CC BY-SA 2.0 (cropped and resized)
Video: YouTube · Louis Vuitton · youtube.com
Louis Vuitton has released its men's campaign for the Spring/Summer 2027 Trunk line. It is the second edition of the concept under creative director Pharrell Williams, which links contemporary menswear with the house's history in travel goods. The face of the campaign is house ambassador Callum Turner.
Photographer Gregory Harris shot the images in New York. Turner reads the paper, has breakfast, practises his putting and spends time with a dog. In a short film he faces an opponent across a chessboard. The clothes include cotton-silk poplin shirts, double-face cashmere coats and cotton-cashmere denim with only small logo tabs.
On Louis Vuitton's YouTube channel, the house introduces Turner as its ambassador in a video.