Bravissimo: insurance money after warehouse fire props up annual results
The British specialist in larger cup sizes posted revenue of £51.8m for the year to March. A warehouse fire hit online sales, while insurance recoveries kept it in profit.
Graphic: TERRA WORLD NEWS (own graphic based on the sources listed)
British lingerie retailer Bravissimo reported revenue of £51.78m for the financial year to 31 March 2026, FashionUnited reported on 7 October and trade site Home of Direct Commerce on 9 October. A direct comparison with the prior year is not possible: after its acquisition by Wacoal Europe in September 2024, the company changed its year end. The previous period covered 17 months and brought in £79.27m.
The year was weighed down by a warehouse fire in June 2025 that disrupted replenishment and fulfilment across all channels. Operations only returned to a stable footing at the main facility in January 2026. Online felt it most: website sessions fell 11.7% to 12.32m, conversion dropped 18.9% to 3%, and active online customers fell 9.3% to 544,785. In stores, by contrast, footfall rose 2.7% to 1.45m visits.
The bottom line shows a net profit of £4.17m. That was made possible by other income of £12.67m, mainly insurance recoveries linked to the fire. Gross margin rose to 63.2% from 61.8%, and cash grew to £8.23m. Bravissimo was founded in 1995 by Sarah Tremellen and Hannah Griffiths, is based in Warwick and specialises in bras and swimwear in D to L cup sizes.