More than one million viewers watched the Yotova–Gyurov debate on BNT
The average audience was almost 600,000 with a 27.6% market share, and total reach exceeded 1.04 million, according to GARB data. Online views added around half a million.
Symbolic image · Photo: Vassia Atanassova - Spiritia / Wikimedia Commons, CC BY-SA 3.0 (cropped and resized)
The only debate between presidential candidates Iliana Yotova and Andrey Gyurov, broadcast live by BNT on Thursday from 9:00 p.m. and hosted by Poli Zlatareva, was watched by an average of 598,566 viewers aged 4 and over. BNT reported this, citing data from audience measurement agency GARB. The market share was 27.6% and the rating 9.8%.
The program's total reach was 1,040,348 people. In addition, there were about 500,000 views on digital platforms – the websites bntnews.bg and bnt.bg, social networks and BNT's YouTube channel. According to the public broadcaster, the debate was the most-watched TV content on Thursday evening.