Daft Punk go LEGO: fan model of the 2007 pyramid stage goes into production
The French house duo enter their first official partnership with LEGO. A set of the legendary 'Alive' stage, designed by a father and son, will be made.
Archive image · Photo: Papouten / Wikimedia Commons, CC BY-SA 4.0 (cropped and resized)
Daft Punk have entered their first official partnership with LEGO. Under the banner 'LEGO After All', it spans products, content and brand experiences, Mixmag reports. The duo, who split in 2021, appear as LEGO minifigures with LED helmets inspired by their suits from the 2007 'Alive' tour.
At its centre is a fan design: in 2020 Patrick Harboun and his son recreated the pyramid-shaped stage from the 2007 concert at the Palais Omnisports de Paris-Bercy and submitted it to the LEGO Ideas platform in 2024. It won the grand prize in LEGO's global 'Music To Our Ears' competition and gathered around 10,000 supporters; now it is going into production. 'This all started as a creative escape during lockdown,' Harboun says.
Daft Punk creative director Cédric Hervet calls the pyramid stage one of the most recognisable expressions of the duo's visual world, adding that fans have always played an important part in Daft Punk's story. Price, piece count and release date of the set have not yet been announced.