Dior at the museum: Jennifer Lawrence and Greta Lee front the Cruise line at LACMA
For its Cruise 2027 campaign, Dior returned to where the show took place: the Los Angeles County Museum of Art. The images were shot by photographer Sam Rock.
Archive image · Photo: Gunnar Klack / Wikimedia Commons, CC BY-SA 4.0 (cropped and resized)
Dior has released the full campaign for creative director Jonathan Anderson's Cruise 2027 collection. Photographer Sam Rock pictured actresses Jennifer Lawrence, Greta Lee and Taylor Russell and actor Drew Starkey in the galleries of the Los Angeles County Museum of Art, where Dior had staged the show. According to Culted, the collection arrived in stores on October 22, the same day the full campaign launched.
The images play on the relationship between viewers and the viewed. Some shots feature Claude Monet's "Water Lilies" from around 1908, which hangs at LACMA. Starkey wears shirts from Dior's collaboration with artist Ed Ruscha. According to the fashion press, the collection draws on California sunshine, Hollywood's Technicolor era and Pop Art; styling is by Benjamin Bruno.