Victoria's Secret brings back the Fantasy Bra – show at Sony Pictures Studios

Victoria's Secret is bringing the Fantasy Bra back to the runway for its show on 18 October. According to the brand's official show page, this year's piece was designed together with jeweller Jacob & Co. The show page does not say who will wear it. The venue is Sony Pictures Studios in Culver City. The show is leaving the Brooklyn Navy Yard in New York and returning to Los Angeles for the first time in nearly two decades.

Ahead of the show, Puck described the brand as “one of the most remarkable retail turnarounds in years”. Under chief executive Hillary Super, in the role since 2024, and chief creative officer Adam Selman, second-quarter sales rose 10 per cent to $1.6 billion, while net profit more than tripled to $188 million. The shares are up 66 per cent this year. Super told analysts that bras accounted for half of the growth, while swim and sport are lagging. Executives reportedly also plan to move into haircare, and possibly skincare, through partnerships.

The show streams on YouTube on Sunday from 4:30 p.m. local time (7:30 p.m. ET). It will also be shown live on the big screen in ten selected AMC cinemas in the US. Models announced for the runway include Gigi Hadid, Alex Consani, Paloma Elsesser and Abby Champion, and the musical guests are Katseye, Megan Moroney, Megan Thee Stallion and Tate McRae. The video can be watched on Victoria's Secret's official YouTube channel.