Loewe and On send three artists into forest and city – with a new hiking shoe
The Spanish luxury house and the Swiss sportswear maker present the Cloudsolo Hiker and the Cloudtilt Cosmic. The campaign features Joan Jonas, Martine Syms and Tarek Atoui.
Photo: BORALAN ICKAROM / Wikimedia Commons, CC BY-SA 4.0 (cropped and resized)
Video: YouTube · LOEWE · youtube.com
Spanish fashion house Loewe and Swiss running shoe maker On are continuing their partnership. On 12 October they presented their joint Fall/Winter 2026 collection, which Galerie Magazine says is the tenth collaboration between the two brands. At its centre are two new shoes: the Cloudsolo Hiker, a sneaker inspired by hiking boots with a lugged outsole, two-tone laces and a metal buckle bearing both logos, and the slimmer Cloudtilt Cosmic with an updated CloudTec Phase sole and an embroidered Loewe Anagram.
Apparel completes the range: parkas and puffers with adjustable hoods, a packable poncho, pleated cargo trousers, performance shorts and French terry hoodies. Colours run from black and khaki green to dark orange, purple and yellow, and some pieces carry multicoloured prints inspired by the Swiss Alps. The collection is available from 15 October in selected stores of both brands and online.
The campaign, in stills and film, is by photographer and director Rosie Marks. It follows artists Joan Jonas, Martine Syms and Tarek Atoui between their studios, the forest and the city. Loewe has published the film on its YouTube channel. "I'm not a dancer, but I move," Jonas says, according to Galerie Magazine. Atoui adds: "The ability to be able to move freely is, for me, the ability to be able to play freely."