Brand ranking: Hermès overtakes Louis Vuitton – Nike and Gucci slump
In Interbrand's 2026 ranking, Hermès is the most valuable fashion brand. Zara and Uniqlo grow strongly, while Nike loses more than a third of its brand value and Gucci almost a third.
Archive image · Photo: Gryffindor / Wikimedia Commons, Public domain (cropped and resized)
Hermès is the world's most valuable fashion brand, according to consultancy Interbrand's Best Global Brands 2026 ranking, published on 28 October. Its brand value rose 10.6 percent to 45.2 billion dollars, good for 15th place – just ahead of Louis Vuitton, which fell 6.9 percent to 45.1 billion dollars. Chanel grew 8.1 percent to 32.9 billion dollars and ranks 24th, Retail Times reported.
The big fashion chains were among the winners too: according to FashionUnited, Zara's brand value rose 11.2 percent to 21.6 billion dollars and Uniqlo's 16.2 percent to 20.5 billion. H&M, however, lost 12.1 percent. Nike was hit hardest: the sportswear brand's value fell 35.5 percent to 21.7 billion dollars, and Adidas lost 7.9 percent.
Among luxury brands, Gucci lost 30.7 percent and dropped 24 places to 93rd. Prada fell 15.1 percent to 96th and Dior 5 percent to 85th. Overall, the value of the 100 brands rose 8.1 percent to around 3.87 trillion dollars, according to Interbrand.