London label Cou Cou enters France with a Bon Marché pop-up
London lingerie brand Cou Cou is opening a holiday pop-up at Paris department store Le Bon Marché. The face of its autumn campaign is model and investor Natalia Vodianova.
Archive image · Photo: Guillaume Speurt from Vilnius, Lithuania / Wikimedia Commons, CC BY-SA 2.0 (cropped and resized)
London lingerie brand Cou Cou is making its debut in France: for the holiday season it is opening a pop-up on the first floor of Paris department store Le Bon Marché, running until January 4, FashionNetwork reports. Architect Kat Milne designed the space with dark antique woods, vintage objects, lace details and the brand's Toile de Jouy print, whose motifs draw on 19th-century French pastoral painting.
According to FashionNetwork, the shop offers organic-cotton basics, including the long-sleeved „Rina“ top. The autumn campaign shows Natalia Vodianova at her Paris home. According to WWD, the model is one of the brand's early investors; the images were shot by Spanish photographer Carlota Guerrero.
Cou Cou was founded by Rose Colcord and, according to WWD, is four years old; its sales have more than doubled year on year. The brand describes its philosophy as doing less, but better.