Kris Jenner takes the director's chair – in Ferragamo's holiday film
In the campaign “The Joy of Loving”, Kris Jenner plays a film director running screen tests. Siblings, couples and families appear on camera, from Paloma Elsesser to Joan Chen.
Photo: SWinxy / Wikimedia Commons, CC BY 4.0 (cropped and resized)
Video: YouTube · FERRAGAMO · youtube.com
Ferragamo released its holiday campaign “The Joy of Loving” on 15 October 2026. Kris Jenner plays a director running screen tests for a fictional film, told through documentary-style interviews. The campaign was directed by Clara Cullen, photographed by Ilya Lipkin and styled by Miyako Bellizzi.
The cast includes Paloma Elsesser with her brother Sage, The Womack Sisters, the band Bar Italia with Ch'lita, actress Joan Chen with her daughter Audrey Hui, and Sofia Testino with her dog Syko. “Ferragamo is all about family,” says creative director Maximilian Davis. The campaign draws on the house's family history, from founder Salvatore Ferragamo to his wife Wanda.
The campaign film can be seen on Ferragamo's YouTube channel.