A gingerbread house on Avenue Montaigne: Dior unveils its 2026 holiday film
For its holiday campaign “The Sweet Atelier of Dreams”, Dior turns its Paris address 30 Montaigne into a gingerbread house. Anya Taylor-Joy and Deva Cassel lead a musical.
Photo: Frédéric BISSON from Rouen, France / Wikimedia Commons, CC BY 2.0 (cropped and resized)
Video: YouTube · Christian Dior · youtube.com
Dior unveiled its holiday campaign on 14 October 2026. Titled “The Sweet Atelier of Dreams”, it transforms the house's historic address at 30 Avenue Montaigne in Paris into an elaborate gingerbread house. The film is staged as a jubilant musical with dance and procession sequences.
House ambassadors Anya Taylor-Joy and Deva Cassel lead the campaign, and Dior's artisans also appear as part of the choreography. The campaign’s “Cinnamon Glaze” make-up look was created by Peter Philips, creative and image director of Dior Makeup. Fragrances such as Miss Dior, J'adore and Sauvage feature in the film.
The campaign film can be seen on the Christian Dior YouTube channel.