Elie Saab for H&M: couture collaboration lands in stores on 22 October
Evening gowns, sequins and lace: Lebanese couture house Elie Saab has designed womenswear, menswear and accessories for H&M. Sales start in one week.
Photo: rmricci / Wikimedia Commons, CC BY 2.0 (cropped and resized)
Video: YouTube · H&M · youtube.com
H&M is continuing its series of designer collaborations with couture house Elie Saab. The collection goes on sale on 22 October 2026 online and in selected stores worldwide, H&M Group said. It spans womenswear, menswear and accessories including footwear. The focus is on embellished gowns, shimmering separates and sharply cut tailoring, with fine lace, gradient sequins and the house's signature monograms.
According to the Polish trade site Fashion Biznes, the line comprises 55 pieces: 35 for women, six for men and the rest accessories. Prices range from 29.99 euros for a floral choker to 399 euros for a leather jacket. At the end of September H&M also unveiled a bridal gown with a hand-embroidered veil at the Palais Brongniart in Paris, which will be sold as well. "Our customers can expect a magical, ornate and glamourous collection," said Ann-Sofie Johansson, H&M's head of design for womenswear.
Elie Saab, chairman and chief creative officer of his house, said the collection was "created for all who admire the world of Elie Saab". Founded in Beirut, the house first became known for bridal wear and was one of the first international members of the Paris haute couture federation. The collection video can be watched on H&M's official YouTube channel.