La Perla reopens its own online store after three years
The Bologna lingerie house is back online – initially only for more than 100,000 registered members. A worldwide opening is planned for the end of October.
Graphic: TERRA WORLD NEWS (own graphic based on the sources listed)
Italian luxury lingerie brand La Perla reopened its online store on 8 October after a three-year pause. For the first two weeks, access is reserved for members of its "Salon privé" – according to Milano Finanza, more than 100,000 people signed up before the relaunch. A worldwide opening is planned for the end of October, serving more than 50 countries.
The company said the launch was brought forward in response to "strong interest" and growing demand through its digital channels. Members get direct access to the atelier through a concierge service, which the company describes as the first in a series of exclusive services. One look from "Collection #00" is available to pre-order, with further drops planned from mid-November 2026 to April 2027.
La Perla was founded in Bologna in 1954 by Ada Masotti and has been through a long financial crisis in recent years. In 2025, Luxury Holdings LLC acquired the brand and its Bologna production site, FashionUnited reports.