Lace from head to toe: Hailey Bieber fronts Calzedonia's tights collection
Italian hosiery specialist Calzedonia is focusing on lace tights in its new campaign, paired with a matching top and worn by Hailey Bieber.
Symbolic image · Photo: KensmRPM 22300 / Wikimedia Commons, CC BY-SA 4.0 (cropped and resized)
Calzedonia has unveiled a new campaign for its lace collection, fronted by Hailey Bieber. In the images she wears floral lace tights with a matching lace top, making lace the defining element of the whole outfit. According to FashionUnited, the collection ranges from delicate floral patterns to romantic motifs, some slightly sheer.
Lace, the Italian brand says, should be worn "not only as an accessory, but as a natural part of the entire outfit" (translated from the German press release). Fashion site Hypebae says lace tights are stepping into the spotlight and that tights "deserve to be more than an afterthought". It mentions pairing them with an oversized blazer or a mini skirt.
Hailey Bieber has been a Calzedonia brand ambassador since June 2026, initially promoting swimwear. In early October the brand had already signed singer Lily Allen for a campaign featuring statement hosiery, Hypebae reported.