'Angels Among Us': Victoria's Secret turns its casting search into a YouTube series
More than 100,000 applicants, ten finalists, one spot on the runway: the docuseries follows the search for a new Angel – and the fourth episode is now online.
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Video: YouTube · Victoria's Secret · youtube.com
Victoria's Secret has released the fourth episode of its docuseries "Angels Among Us" on YouTube. The series follows a group of women competing through an open casting call to become the brand's newest Angel. According to the company, the nationwide search drew more than 100,000 applicants. The series is meant to show the journey "from casting to catwalk", the company said when announcing it on August 18.
The first episode premiered on September 27, with new episodes released on Sundays and Thursdays until the show. The winner will be revealed during the Fashion Show in Los Angeles on October 18, walk in the show and, according to HOLA! USA, receive an exclusive contract with IMG Models. According to HOLA! USA, the ten finalists included former Miss Dominican Republic Andreína Martínez, who represented her country at Miss Universe 2022.
With the format, Victoria's Secret draws on its best-known marketing figure while pairing it with an open selection process rather than agency casting alone. In early October, US outlets such as Evie Magazine profiled the top ten individually. The company sums up the concept this way: "The runway is the destination. This is the journey."