BOSS by Beckham: David Beckham launches a British winter wardrobe in London
Hugo Boss has launched the autumn/winter 2026 collection of BOSS by Beckham, focused on knitwear, coats and tailoring with a British feel. The video shows the London launch event.
Graphic: TERRA WORLD NEWS (own graphic based on the sources listed)
Video: YouTube · BOSS · youtube.com
Fashion group Hugo Boss presented the autumn/winter 2026 collection of its BOSS by Beckham line at the end of September. According to a press release dated 30 September, it includes coats and jackets, knitwear in wool, cashmere and alpaca, suits in Italian fabrics, and cotton and flannel shirts. The campaign, shot by Dan Jackson, draws on Beckham’s winter routines in the British countryside.
David Beckham, 51, is involved as “Creative Style Director”; his long-term partnership with Boss dates back to 2024. “For me, confidence comes from clothes that feel as good as they look,” Beckham is quoted as saying in the release. According to the Oxford Mail, he also spoke of “a very British sensibility running through the collection”.
According to its title, the embedded video from BOSS’s channel shows the collection’s launch event in London. At the time of writing, no independent reports on the venue, date or guests of the event were available.